The mission of the Department of Finance is to manage Government finances and play a central role in the achievement of the Government’s economic and social goals having regard to the Programme for a Partnership Government. Their brief was to develop a visual identity, which can be used consistently across a range of media, the creation and supply of artwork in relevant formats, and provision of graphic design services as necessary for the Annual Budget Process.
We were greatly impressed by the way Paul Martin came up with a very simple brand identity solution that captured the essence of the Annual Budget Process. This brand was very efficiently applied to the Annual Budget Cover, social media infographics, powerpoints etc. I must congratulate Paul on his ability to answer the brief and to work under pressure.